How SendSites Powers Group Sales Success at Vail Resorts
In today’s fast-paced hospitality industry, where personalization, speed, and consistency are critical, technology is the key to staying ahead. Nowhere is this more evident than in the group sales operations at Vail Resorts, a premier collection of over 37 world-class mountain destinations worldwide.
Since partnering with SendSites, Vail Resorts has transformed its group sales processes—streamlining proposal creation, centralizing content management, and elevating the client experience. As a result, they’ve gone from decentralized, location-based sales to a unified, tech-enabled sales organization capable of handling the complexities of a global portfolio.
This case study highlights how Vail Resorts leverages SendSites to solve unique challenges in sales content management, enabling their sales team to work smarter and win more business.
The Challenge: Managing Sales Content for 37 Destinations and 50+ Agents
Vail Resorts’ expansive portfolio offers incredible diversity—luxury experiences at Beaver Creek, breathtaking slopes at Whistler Blackcomb, and rustic charm at Stowe, to name a few. However, with such variety comes complexity. Each destination has its own branding, imagery, and selling points that must be communicated in group sales proposals.
Before adopting SendSites, Vail Resorts faced several challenges:
- Inconsistent Branding: Proposals often varied in format and messaging across destinations.
- Inefficient Content Updates: Updating destination-specific details across multiple proposals and templates was time-consuming and prone to errors.
- Decentralized Sales Efforts: Sales agents managed proposals independently, making it difficult to maintain consistency or share resources.
These inefficiencies made it harder for Vail Resorts to scale their operations while delivering the high-quality, professional experience their brand is known for. That’s when SendSites stepped in.
The Solution: Streamlined Sales with SendSites
SendSites provided the centralized, customizable platform Vail Resorts needed to modernize their sales operations. By leveraging key features of the platform, Vail Resorts has addressed the complexity of their team and content, transforming group sales into a scalable, efficient, and client-focused process.
1. Live Sections for Content Management
One of the most powerful features Vail Resorts utilizes is Live Sections, which enables centralized management of sales content. Whether it’s updating destination descriptions, logos, or high-resolution imagery, changes are made once and applied instantly across all proposal templates and live pages. This ensures:
- Content Accuracy: Clients always receive the most up-to-date information.
- Consistency Across Destinations: Every proposal reflects Vail Resorts’ brand while showcasing each property’s unique features.
- Time Savings: Sales agents no longer spend hours manually updating proposals.
2. Customizable, Branded Templates
SendSites’ fully customizable templates allow Vail Resorts to create proposals that align with their brand while offering flexibility for individual destinations. Whether the focus is a corporate retreat in Vail or a networking event in Park City, the proposals look polished and tailored to the client’s needs.
By giving each destination the ability to highlight its unique charm while maintaining overarching brand consistency, Vail Resorts creates a unified client experience—an essential differentiator in today’s competitive market.
3. Scalable Solutions for a Growing Team
With over 50 account sales agents across multiple markets, collaboration and scalability are critical. SendSites provides a system that empowers the entire team to access the same content library and templates. This ensures that no matter where an agent is located, they have the tools they need to deliver professional, high-impact proposals.
The Results: Efficiency, Consistency, and Winning More Business
The implementation of SendSites has had a profound impact on Vail Resorts’ group sales operations, driving measurable improvements in both efficiency and effectiveness:
- Faster Turnaround Times: Proposals that once took hours to build can now be created in minutes using SendSites’ intuitive tools and templates.
- Improved Brand Consistency: Every proposal reflects the premium quality and attention to detail that Vail Resorts is known for, enhancing client confidence.
- Enhanced Client Experience: Personalized, visually stunning proposals make an immediate impression, helping Vail Resorts stand out in the crowded group sales market.
Ellen Collins, CMP, HMCC, Associate Director of Sales for Vail Resorts reflects,
“With SendSites, we’ve elevated our sales process to match the luxury experiences we deliver at our destinations. The platform doesn’t just save us time—it helps us win business.”
Why SendSites is the Future of Hospitality Sales
The challenges Vail Resorts faced aren’t unique—they’re common across the hospitality and travel industries, where managing diverse sales teams and extensive content libraries is the norm. What sets Vail Resorts apart is their willingness to embrace innovation and invest in tools like SendSites to tackle these challenges head-on.
Here’s why SendSites is becoming the go-to solution for hospitality sales:
- Centralized Content Management: Features like Live Sections ensure that content updates are efficient and accurate, even for large, complex organizations.
- Customizable Templates: Tailored proposals allow teams to balance brand consistency with destination-specific customization.
- Scalable for Growth: Whether managing a small sales team or a global organization, SendSites grows with your business.
For organizations looking to streamline their group sales processes, Vail Resorts’ success serves as a powerful case study. By embracing SendSites, they’ve not only improved operational efficiency but have also elevated the client experience—proving that the right technology can be a game-changer in the hospitality industry.
Ready to Transform Your Sales Process?
Vail Resorts’ journey with SendSites shows that sales innovation isn’t just about keeping up with the competition—it’s about staying ahead of it. If your organization is looking to simplify complex sales operations, centralize content management, and deliver better client experiences, SendSites is the solution you’ve been waiting for.
Schedule a demo today and see how SendSites can help your team work smarter, close deals faster, and win more business.
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