10 Years Ahead of the Curve: How Visit Knoxville Set the Standard for Digital Proposals
When Visit Knoxville made the decision to switch from static PDFs to dynamic, digital proposals a decade ago, they weren’t just trying something new - they were leading the way.
Back in 2015, most destination marketing organizations were still emailing bulky attachments or printing packets to send through the mail. But Visit Knoxville had a vision: to create an easier, more engaging experience for meeting planners. This vision aligned with the growing need for accessibility, brand polish, and speed.
Today, they’re still leading the pack.
A Decade of Digital Wins
Over the past 10 years, Visit Knoxville has used SendSites to:
- Simplify complex proposals with clear, branded templates
- Respond faster to RFPs with easy-to-customize content
- Track engagement so their sales team knows what matters most to planners
- Promote their destination through curated imagery, videos, and linked itineraries
- Serve multiple verticals from sports bids to citywide conventions
Their proposal templates reflect the breadth of what Knoxville offers from “Welcome to Knoxville” destination overviews to room block details, venue specs, and even custom services for sporting events and prospecting.
“Wow, I Had No Idea”
That’s the reaction many first-time planners have when they see Knoxville. And thanks to Visit Knoxville’s SendSites templates, that “wow” starts long before they arrive.
From showcasing the vibrant Market Square District and rich music heritage to highlighting the Knoxville Convention Center’s massive ballroom and sustainable certifications, every proposal brings the city to life in a way a PDF never could.
It’s More Than Proposals
Over time, the Visit Knoxville team expanded their use of SendSites beyond traditional bids. Today, they also use it for:
- Virtual site itineraries
- Welcome packets
- Digital event guides
- Custom presentations for meetings and conferences
It’s the kind of adaptability that makes SendSites a long-term fit and why Visit Knoxville continues to stay one step ahead.
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