Standing Out Starts with the Proposal: How Hotels Are Winning Group Business Faster in 2025
In the crowded and competitive world of meetings and incentive travel, the best hotels and venues aren’t just offering space - they’re offering stories. The 2025 Skift Meetings: What’s New in Meetings and Incentive Travel report makes it clear: to attract high-value group business, properties need to differentiate themselves early, clearly, and visually.
At SendSites, we’ve always believed that standing out starts with the proposal. And now, more than ever, that first impression matters.
Experience Over Everything
Today’s planners are looking for more than function. From the tranquil luxury of ROKI in Queenstown to the immersive art experience at HALL Park Hotel in Texas, properties that highlight wellness, storytelling, and uniqueness are getting noticed. It’s no longer just about meeting capacity. It’s about emotional connection.
With SendSites, your proposal is no longer a PDF of room layouts. It becomes a digital canvas for your experience filled with imagery, embedded videos, virtual tours, and narrative that invites planners in.
Speed Wins Business
Skift reports a growing emphasis on responsiveness. Planners expect quick turnarounds especially for incentive groups and high-touch programs. Venues that can deliver beautiful, personalized proposals within hours (not days) are securing more leads and more meetings.
SendSites users build custom, brand-compliant proposals in under 15 minutes. No design skills required. That kind of speed doesn’t just impress - it converts.
Sustainable Storytelling
Sustainability is no longer a side note; it's a sales tool. Properties like Mandai Rainforest Resort in Singapore and Blackbush Beach Resort in Canada are leading with their environmental efforts and using every touchpoint to reinforce it.
SendSites supports that message by eliminating printed proposals and reinforcing your green brand values with digital delivery, engagement tracking, and easy updates. No reprinting required.
Local Culture = Global Appeal
Planners are increasingly drawn to hotels that weave in local culture and meaning. Skift points to The Ritz-Carlton Mexico City and La Fiermontina Ocean in Morocco as examples of properties creating deep connections with their locations and using that as a hook for group business.
With SendSites, showcasing these local elements is easy. Embed videos from your partners. Highlight community connections. Show what makes your destination special. Not just with text, but with visuals that speak for themselves.
Ready to Stand Out?
If your proposals still rely on Word docs or static PDFs, you’re not just missing an opportunity - you’re falling behind.
The trends are clear: hotels that respond faster, personalize smarter, and show up with purpose are winning in 2025.
SendSites helps you get there faster, easier, and beautifully on brand.
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By Ashleigh Gore
Ashleigh is not a professional writer but rather just passionate about SendSites as a web-based sales communication platform that enables modern sales teams to capture their audience with compelling, personalized content for both proposals and prospecting.
You Focus on Selling
Focus Less on Building Digital Proposals
Ready to learn more?
Schedule a 20-minute demo to learn more about how SendSites can help your team be more productive and create winning event proposals.