How Alterra Mtn Co Destinations Use SendSites to Sell Unique Experiences
Alterra Mountain Company is home to some of North America's most beloved mountain destinations. From the iconic slopes of Deer Valley to the scenic charm of Stratton, each resort in the Alterra family offers something unique. But while every destination tells its own story, there’s one thing they all have in common: they rely on SendSites to deliver fast, customized, professional proposals that help them sell their group business more effectively.
Central Support, Local Success
While SendSites partners with the national sales operations team at Alterra, success is built on individual relationships with each resort. We work directly with on-property sales leaders to ensure every team — large or small — has the tools and templates they need. Each property gets its own setup, its own seasonal content, and ongoing support tailored to its unique offerings.
One Platform, Many Stories
Whether you're planning a ski weekend for scouts at Big Bear, creating a winter magic experience at Blue Mountain, or building a retail partner proposal at Crystal Mountain, each Alterra resort caters to a distinct audience with a specific story to tell.
Deer Valley Resort, the flagship, delivers luxury group experiences and participates in high-end tradeshow follow-up.
Big Bear Mountain Resort offers Friday Night School Sessions, Military Group Packages, and a Corporate Ticket Program.
Blue Mountain leans into its Ontario winters with events like Holiday Magic and messaging built around embracing the cold.
Crystal Mountain partners with retail shops through its Shop Partner Program, offering flexible merchandising strategies.
Big Bear Mountain Resort | Blue Mountain Resorts LP | Crystal Mountain | Deer Valley Resort | Mammoth Mountain | Palisades Tahoe | Snowshoe Mountain Resort | Solitude Mountain | Station Mont Tremblant | Stratton Mountain | Sugarbush Resort | Winter Park Resort | Schweitzer
Every resort offers something different, and SendSites helps them sell it all quickly and beautifully
Fast Proposals for All Seasons
Timing is everything in mountain group sales. Seasons are short, and demand can be intense. Some destinations have large sales teams; others are run by a single dedicated manager. SendSites allows all of them to respond to RFPs in minutes, not hours or days.
Templates are tailored by season and audience such as weddings, corporate retreats, school groups, and leisure travelers. Need a proposal for a last-minute holiday weekend wedding? Or a pitch to a ski club coordinator planning a group trip? It’s ready to go.
Built for Flexibility
Alterra destinations often feature a mix of lodging types: hotel rooms, condos, cabins, and ski-in/ski-out rentals. Some have large conference centers; others are intimate and boutique.
SendSites supports this non-standard lodging landscape with a flexible platform that adapts to the property's real-world offerings. The proposal builder allows each team to present their property and experience the way it deserves to be seen.
Seamless Integration with Amadeus Delphi
SendSites integrates directly with Amadeus Delphi, the industry-standard sales and catering software used by many Alterra teams. This integration eliminates redundant data entry and connects seamlessly with existing sales workflows.
A Trusted Partner Since 2014
Steamboat has been a SendSites customer since 2014, a testament to the longevity and strength of this partnership. As the Alterra family has grown, so has the use of SendSites across their destinations. Today, group sales teams from:
- Big Bear Mountain Resort
- Blue Mountain Resorts LP
- Crystal Mountain
- Deer Valley Resort
- Mammoth Mountain
- Palisades Tahoe
- Snowshoe Mountain Resort
- Solitude Mountain
- Station Mont Tremblant
- Stratton Mountain
- Sugarbush Resort
- Winter Park Resort
- Schweitzer
- and The Steamboat Grand
all use SendSites to tell their story and win more business.
“Absolutely LOVE SendSites and the entire team. They are unbelievably prompt and professional. Working with them is always so easy and they make our company look so good with the quality of their product.”
– Madelyn Campbell, Wedding Sales Manager, Winter Park Resort
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