Aparium Hotel Group + SendSites: A Case Study in Branded Excellence and Operational Efficiency

Aparium Hotel Group has built its reputation on creating hotels that are as unique as the communities they inhabit. Their boutique properties are carefully designed to provide an authentic sense of place while delivering an elevated guest experience.

Aparium partnered with SendSites to elevate their sales proposals and improve their efficiency. Today, this partnership spans 13 properties (and counting!) across the Aparium portfolio. With the recent addition of Hotel Westland Seattle, Aparium’s team continues to innovate and grow.

Standing Out in a Competitive Market

In a world dominated by big-name brands, Aparium stands out by offering a boutique approach that feels refreshingly unique—and they rely on SendSites to help communicate that distinct edge.

Each Aparium property tells its own story, and SendSites empowers their sales teams to create stunning, customized proposals that capture the essence of each hotel. From the industrial charm of the Detroit Foundation Hotel to the coastal elegance of Hotel Haya, every proposal reflects the individuality of the property while delivering a polished, professional look that resonates with event planners and couples.

While all Aparium properties use a consistent proposal structure to ensure efficiency, each template is uniquely branded to bring the hotel’s personality to life. This thoughtful customization allows Aparium to stand out when competing with larger, well-known brands, reinforcing their commitment to exceptional, one-of-a-kind guest experiences.

From Sales to Operations: A Seamless Transition

Aparium doesn’t stop at using SendSites for sales proposals. They’ve taken it a step further with Turnover Templates, a tool that transitions event details from the sales team to operations. These templates ensure that every milestone, team member, and detail is clearly communicated, keeping the event organized and stress-free for clients.

Here’s how the process works:

Clients receive a personalized handover SendSite, complete with a timeline of critical planning milestones, key contacts, and important documents.
A custom guest room booking link is included for seamless reservations.
Milestone reminders and final specifications are outlined to keep everyone on track.

These templates save time and enhance collaboration between departments, ensuring a smooth, professional experience from start to finish.

Why It Matters

By combining creativity, branding, and efficiency, SendSites enables Aparium to compete with larger brands for group business while maintaining their boutique charm. The result? A seamless experience for both sales teams and clients that keeps Aparium at the forefront of the boutique hotel space.

Looking Ahead

As Aparium continues to expand, SendSites will be there to support their growth, ensuring their proposals and event transitions reflect the creativity and professionalism that define their brand.