Welcoming Visit Dallas: Bringing Citywide Proposals to Life
Visit Dallas recently joined SendSites, and from the start, it was clear this would be a true collaboration.
As a destination organization, their team manages a wide range of sales scenarios — from large citywide bids to self-contained programs, trade show follow-up, and ongoing client services. Each requires a slightly different approach, but all need to feel consistent, on-brand, and easy for their team to execute quickly.
That’s where SendSites came in.
A Focus on Citywide Proposals
One of the primary use cases for Visit Dallas is building and delivering citywide proposals — bringing together hotels, venues, and destination details into one cohesive experience for meeting planners.
With their Simpleview CRM integration, the team is able to pull key information directly into SendSites and quickly shape it into a polished, interactive proposal.
Instead of sending multiple attachments or piecing together documents, everything lives in one place — easy to navigate, easy to update, and aligned with the Visit Dallas brand.
“For us, it was about creating a better experience for planners. We needed something that could bring all of Dallas together in a way that felt clear, visual, and easy to engage with.”
Michaela Botts
Data Systems Manager at Visit Dallas
Designed with Brand in Mind
From the beginning, the Visit Dallas marketing team played an active role in shaping their templates.
They pushed our team to go further refining layout, structure, and visual presentation to ensure every proposal truly reflected their brand.
That collaboration raised the bar.
What resulted is a set of templates that feel less like documents and more like an extension of their website — clean, visual, and consistent across every touchpoint.
One Platform, Multiple Use Cases
While citywide proposals are a core focus, the team has already built templates for a range of scenarios, including:
- Self-contained programs
- Trade show follow-up
- Client services and event support
- General destination storytelling
This allows the team to move quickly, while still tailoring each response to the opportunity.
“We’re using SendSites across multiple parts of our sales process — not just proposals. It’s become a really flexible tool for how we communicate with planners at different stages.”
Visit Dallas Sales Team
Supporting a Large Sales Team
With a broad and active sales team, consistency and efficiency are critical.
SendSites gives the Visit Dallas team a shared foundation — approved content, structured templates, and the ability to quickly customize without starting from scratch each time.
The result is a more streamlined workflow and a more polished experience for their clients.
Looking Ahead
Visit Dallas is already thinking beyond traditional proposals exploring how to use SendSites across the full lifecycle of a program, from initial outreach through event services and attendee engagement.
We’re excited to support their team as they continue to expand how they use the platform, and to see how this evolves especially as more destination organizations look for better ways to bring their citywide story to life.
Ready to learn more?
Schedule a 20-minute demo to learn more about how SendSites can help your team be more productive and create winning sales proposals.