Simpleview to Proposals: Visit Bellevue Case Study
When Visit Bellevue started using SendSites in 2019, the goal was simple: create more engaging, polished proposals for meeting planners.
What’s evolved since then is something much bigger.
Today, SendSites supports multiple parts of their workflow — from first outreach to attendee engagement — all while helping them tell Bellevue’s story in a more dynamic and consistent way.
As a long-time Simpleview/SendSites user, Visit Bellevue is a strong example of how DMOs can turn their existing content into powerful sales and service tools.
From Proposal Tool to Platform
Like many DMOs, Visit Bellevue initially used SendSites to respond to RFPs.
But over time, their team expanded how they use it:
- Citywide proposals tailored to each opportunity
- CVENT responses that feel more like experiences than documents
- Trade show follow-up pages sent immediately after conversations
- Prospecting templates for targeted outreach
- Event Services Toolkits to support planners after the booking
Instead of rebuilding content across emails, PDFs, and presentations, everything lives in one place — ready to be customized and sent in minutes.
Supporting the Planner Experience Beyond the Sale
One of the biggest shifts for Visit Bellevue has been using SendSites after the business is booked.
Their Convention Services team creates attendee-facing pages that help generate excitement and make it easier for planners to share information with their groups.
This includes:
- Destination highlights
- Local recommendations
- Logistics and planning details
- Curated content that reflects Bellevue’s brand
It becomes a single, polished link that planners can share instead of sending multiple attachments or documents.
A Flexible System for a Collaborative Destination
As a DMO, Visit Bellevue works closely with hotel and community partners. SendSites helps them bring those pieces together in a cohesive way.
Their templates allow them to:
- Showcase hotel options alongside destination content
- Highlight partners without losing brand consistency
- Quickly tailor messaging based on the audience
This flexibility has made it easier to support both their internal team and their broader partner network.
Built for How Their Team Actually Works
Behind the scenes, the Visit Bellevue team has built out a robust library of templates to support different use cases — from sales to services.
That means:
- Less time recreating materials
- Faster response times
- More consistency across the team
- And the ability to adapt quickly for different opportunities
A More Dynamic Way to Connect with Planners
As Jane Kantor, CMP, Director of Marketing at Visit Bellevue, puts it:
“SendSites gives us the flexibility to communicate directly with meeting planners in a way that feels personal, dynamic, and aligned with our brand. We love that we can create tailored experiences and keep conversations going long after the initial proposal is sent.”
The Bigger Picture
For Visit Bellevue, SendSites isn’t just about responding to RFPs faster.
It’s about creating a more connected, engaging experience from the first interaction through the event itself.
And for DMOs looking to better leverage their content, partners, and brand story, it’s a strong example of what’s possible when everything comes together in one place.
Headed to Simpleview Summit? We’d love to show you how this works in real time.
Ready to learn more?
Schedule a 20-minute demo to learn more about how SendSites can help your team be more productive and create winning sales proposals.