How DMOs Are Rethinking Sales Proposals
As we’ve been working with more destination marketing organizations, one thing has become really clear — there’s no single way teams are using SendSites.
Some are large, citywide sales teams managing complex proposals with multiple stakeholders. Others are smaller teams moving quickly and wearing multiple hats.
But across the board, the goal is the same: respond faster, present the destination better, and bring everything into one place.
What We’re Seeing Across DMOs
- Faster, more polished proposal responses
- Better use of partner content
- More flexibility beyond slide-based tools
- Expanded use beyond the initial RFP
- Adoption across both large teams and small markets
Citywide Sales, Simplified
For larger destinations, SendSites often becomes a central place to build and manage citywide proposals. Teams are pulling together hotel options, meeting spaces, and local experiences into one cohesive, branded presentation without having to piece together multiple documents or attachments.
For organizations like Visit Dallas, this has been especially impactful. With a large sales team and multiple contributors, consistency and efficiency matter. With integration into their CRM, teams can also streamline the process of building proposals, reducing manual work and keeping everything aligned.
“We were looking for a way to bring everything together into one experience — something that reflects our brand and makes it easier for our team to respond quickly. SendSites has helped us do both.”
Michaela Botts
Data Systems Manager at Visit Dallas
Putting Partner Content to Work
Across the board, DMOs are looking for better ways to showcase their partners — hotels, venues, and local experiences — as part of the sales process. Rather than linking out to multiple websites or attaching PDFs, teams are using SendSites to bring that content directly into their proposals.
This creates a more seamless experience for planners and allows destinations to better highlight what makes them unique.
It also ensures that partner content is easy for sales teams to access and reuse, without starting from scratch each time.
Built for Flexibility, Not Slides
Another shift we’re seeing is how teams are thinking about the format itself. Many DMOs are used to working within slide-based tools, where content is broken into pages and shaped by a fixed structure.
SendSites takes a different approach. Instead of building “slides,” teams are creating flexible, web-based proposals where content can expand, evolve, and be customized for each opportunity.
There are no limits to how much content can be included or how it’s presented.
If it can live on a webpage — videos, maps, itineraries, partner listings — it can live inside a SendSites. That flexibility allows teams to move beyond fitting their destination into a template, and instead build something that truly reflects the experience they’re selling.
Beyond the Proposal
What’s been especially interesting is how many DMOs are using SendSites beyond the initial RFP response. Visit Bellevue is a great example. Their team has expanded usage across multiple areas, including event services, attendee pages, and citywide prospecting.
Instead of sending one-off documents, they’re creating ongoing, dynamic resources that can evolve throughout the planning process. This shift allows teams to stay connected with planners and keep everything in one place.
“We’ve found that SendSites isn’t just a proposal tool — it’s something we use throughout the entire lifecycle of an event, from the first response to ongoing communication with planners.”
Jane Kantor, CMP
Director of Destination Sales at Bellevue Washington
Momentum Through Better Design
For destinations like Tourism Kelowna, the focus has been on elevating how their destination is presented.
After refreshing their branding and templates, their team began using SendSites to create more polished, visually engaging proposals that better reflect the experience of the destination.
The impact was immediate.
Their team recently shared their SendSites with peers at an industry conference — and within days, it led to new interest and demo requests.
“We wanted something that truly reflected our destination and felt more modern than what we were sending before. The response we’ve seen — both from clients and peers — has been incredibly positive.”
Nicole Martinez
Business Development Sales Manager, Tourism Kelowna
It’s a reminder that how you present your destination matters — not just to planners, but within the industry as well.
Small Teams, Big Impact
On the other end of the spectrum, we’re also seeing strong adoption from smaller teams.
Organizations like Destination St. John’s are using SendSites to move quickly and efficiently, without adding more to their workload.
With limited resources, the ability to create a polished, personalized response in minutes — rather than starting from scratch — makes a meaningful difference.
“As a smaller team, we need tools that help us move quickly while still presenting at a high level. SendSites has allowed us to do both.”
Aaron King
Director of Sports Development, Explore Evansville
One Platform, Many Use Cases
Whether it’s a team of one or a full citywide sales organization, we’re seeing DMOs use SendSites in ways that go far beyond traditional proposals. It’s becoming a more flexible, dynamic way to tell the destination story while improving efficiency for sales teams.
And as more DMOs look for ways to better leverage their content, partners, and brand, that flexibility is becoming increasingly important.
If you’re heading to Simpleview Summit, we’d love to show you how this could work for your team.
Ready to learn more?
Schedule a 20-minute demo to learn more about how SendSites can help your team be more productive and create winning sales proposals.