Fast, Fabulous, and Fearless: How SendSites Caters to Every Type of Buyer

SendSites is software for hospitality group sales empowering professionals to build superior, curated, and engaging sales proposals.

Inspired by the insights from Holly Zoba, CHDM at HotelBSchool, we recognize that meeting planners in hotel group sales typically fall into one of three categories. Understanding these buyer types can significantly enhance your sales approach and ensure you cater to their specific needs. Let's explore how SendSites can help you respond expertly to each type of buyer.

1. The Utilitarian Buyer: Quick and Efficient

This buyer knows what they want and they want it fast. They are often planning numerous meetings and events, and efficiency is their top priority. They need quick access to pricing and event logistics to make rapid decisions. For these buyers, time is of the essence, and they appreciate a straightforward, no-frills approach.

How SendSites Helps:

SendSites streamlines the proposal process, providing clear and concise information swiftly. Its user-friendly interface allows you to generate detailed proposals in minutes, ensuring you meet the needs of this time-sensitive buyer. With quick access to all the necessary details, you can help them make informed decisions without delay.


2. The Customer in Crisis: In Need of Guidance

This buyer might be a first-time meeting planner or someone who finds themselves in a panic. They require a supportive partner who can guide them through the process, ensuring they feel confident and secure every step of the way. Building trust and providing comprehensive support is crucial for this buyer.

How SendSites Helps:

SendSites offers personalized and detailed proposals that reassure the buyer of your expertise and support. With interactive elements like virtual tours and personalized videos, you can provide a comprehensive and engaging experience that makes the buyer feel taken care of. This level of detail and support helps build the trust they need.


3. The Visionary Buyer: Sharing the Excitement

This buyer is passionate and excited about their event. They are looking for a partner who shares their enthusiasm and can contribute to their vision. They want to know that you are as invested in the success of their event as they are.

How SendSites Helps:

SendSites allows you to create visually stunning proposals that capture the imagination. High-quality images, videos, and interactive elements help convey excitement and enthusiasm. By showcasing your genuine interest and creative capabilities, you can connect with this buyer on an emotional level, ensuring they see you as a true partner in their vision.


The Power of First Impressions

The actual time you get with buyers today is minimal, making the information you present more critical than ever. Being the hotel that responds quickly and with engaging, informative proposals gives you a tremendous advantage. Few hotels are doing this effectively, making now the perfect opportunity for you to stand out.

Understanding the different types of buyers and tailoring your approach to meet their needs can significantly enhance your sales success. SendSites is the perfect tool to help you be fast, fabulous, and fearless in your proposals. By leveraging its capabilities, you can ensure that you cater to every type of buyer, providing a seamless and engaging experience that sets you apart from the competition.

Credit to Holly Zoba, CHDM of HotelBschool and Influencer Sales Training for inspiring these insights!

By Ashleigh Gore

Ashleigh is not a professional writer but rather just passionate about SendSites as a web-based sales communication platform that enables modern sales teams to capture their audience with compelling, personalized content for both proposals and prospecting.

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