How to Sell What People Really Buy

2017-09-15T02:08:08+00:00

Spoiler Alert: It’s not room nights Unlike other industries, the hospitality market is selling tangible, as well as, intangible goods. How do you communicate the value of your destination’s breathtaking mountainscape, a relaxing beach atmosphere, or a small town feel through just a pricing sheet or a plain text description? You really can’t. Event [...]